i.Connect

i.Connect at SMU

i.Connect is a Centre for Teaching Excellence (CTE) initiative that brings industry perspectives into SMU courses through curated content and resources, ranging from bite-sized interviews, explainer videos, AI avatars, to teaching cases/case studies. It is developed in collaboration with faculty and industry practitioners, and with partners across SMU, including the Centre for Case Learning Excellence (CCX), SMU Experiential Learning team (SMU-X), and the Institute of Innovation and Entrepreneurship (IIE).

By bringing together faculty’s academic expertise, authentic industry practice, and CTE’s pedagogical support, i.Connect helps create learning experiences that connect theory with real-world contexts. 

Introduction to i.Connect


i.Connect Playbook

The i.Connect Playbook is the place to start. Select a tile below to  see what has been done in the pilot projects,  how faculty can get involved, or how industry practitioners can take part.  

Pilot Projects
SMU Faculty
For Industry Practitioners

Pilot Projects

These are courses where SMU faculty and industry practitioners have worked together, in online and blended formats, at different levels of industry involvement. Each project page explains how the learning experience was designed and built. Faculty can use these examples as a reference for their own course, and industry practitioners can see what taking part looks like.   

SCIS

Quantum Computing in Financial Services

Paul Robert GRIFFIN


Jmemtek Logo
Okura Labs logo

SCIS

Young Talent Programme for AI in Finance (YTP-AIF)

Randall E. DURAN


bloomberg logo
OCBC logo
Prudential

SCIS

Digital Technologies for Environmental Sustainability

Kiruthika RAMANATHAN 


CoffeeBot logo

SOE

Economics and Society
 

Bei HONG


motorist logo
simba logo
skillsfuture logo

LKCSB

Project Management
 

Steffi TEDJO


x

LKCSB

Strategy
 

Patrick TAN Siong Kuan


Gowork logo

For SMU Faculty

Faculty who want to bring industry into a course can work with CTE from the first idea to a finished learning experience, whether or not they already have a practitioner(s) in mind. 

How it works

CTE works alongside faculty to identify where industry perspectives could strengthen a course, connect with suitable practitioners, and develop meaningful ways to bring their expertise into the learning experience. CTE supports faculty in designing different forms of industry engagement, from incorporating practitioner perspectives to developing authentic student learning experiences. The learning products developed can also join the growing i.Connect Library, so other SMU faculty can adapt them for their own courses. 

The steps below follow that journey and are simply summarised as BRIDGE. 

Register with CTE

Faculty start by filling in the Interest Form. It asks about the course, what the faculty member hopes industry input could add, and any company already in mind. CTE reviews each submission and follows up.    

Meet your Learning Designer / Technologist

CTE logs the request, reviews the form, and assigns a Learning Designer or Technologist, who becomes your main point of contact for the rest of the journey and will introduce themselves directly

Identify where industry fits

Faculty and the assigned CTE PIC kickoff the project conversation to scope things properly. Faculty share the course, learning outcomes and term dates.

Together, they identify where industry input would genuinely add value, and start scoping the kind of practitioners needed. 

Decide the level of industry involvement

Industry involvement can take different forms, depending on your learning outcomes and what the identified practitioners can realistically contribute: 

  • Industry as Context — Students encounter industry perspectives through resources such as interviews, examples, cases or an AI avatar built on industry knowledge, and use them to make sense of course concepts.
  • Industry as Input — Students analyse, critique or respond to problems, perspectives or feedback contributed by practitioners, such as a real dataset or brief, a live Q&A, reactions to their pitches, or an AI avatar that challenges their proposal. 
  • Industry as Co-Creator — Students produce work that responds to an authentic industry need or could be useful to the practitioner, such as an executive report or a bounded deliverable that the practitioner reviews. 

Faculty and CTE confirm the level of involvement together, based on the intended learning outcomes, the lead time available, and what the practitioner can meaningfully contribute.  

For courses built more extensively around a live project with an industry partner, see [SMU-X]. 

Build the experience with CTE's guidance

Once the approach is laid out, CTE’s Learning Designers / Technologists work with the faculty and the practitioner(s) to build the learning products. This could involve:

  • Creating a new activity or resource or adapting something from the existing i.Connect Library. 
  • Developing practitioner briefs or designing how students will engage with the industry input. 
  • Liaising directly with practitioners where appropriate, so the faculty don't have to manage the process alone. 

Extend the impact beyond the classroom

After the learning experience has been implemented, CTE helps capture what was learned through feedback from faculty, students and practitioners.

Useful resources and approaches can be developed further through showcases, write-ups or inclusion in the i.Connect Library, allowing others to adapt them for their own teaching. The engagement may also create opportunities for future collaboration. 

iConnect Library

As an alternative to developing new industry connections and resources from scratch, faculty can draw on materials from past i.Connect projects, such as interview clips or case studies. These resources can be used independently of the original courses, allowing faculty to select and adapt only what is relevant to their own teaching.  

Bring industry into your course

Tell us what you teach and what you have in mind. CTE will explore suitable industry practitioners and a level of involvement that fits your course.


For Industry Practitioners

Industry partners can share their expertise with SMU students and faculty through i.Connect, an initiative of the Centre for Teaching Excellence (CTE). Partners can contribute at three levels, depending on the course and what the partner is able to give. 

What taking part involves

Partners start by submitting an interest form.

  • CTE reviews each submission and explores which courses and faculty it could fit. The level of involvement is agreed with the faculty member and can be as small as a single session or deliverable.
  • CTE supports the design and production.
  • With the partner’s agreement, what is created can also join the i.Connect Library, credited to the partner and their organisation.

Partners can contribute at three levels, depending on the course and what the partner is able to give. 

Practitioners share their expertise and perspective, and students use it to make sense of course concepts. For example, a recorded video interview, a company report, a use case, or industry knowledge that powers an AI avatar students can consult. 

Practitioners bring a real problem, perspective or feedback for students to analyse, critique or respond to. For example, a live Q&A session, a real dataset or brief, reactions to student pitches in a single sitting, access to a tool the practitioner’s team already uses, or the perspective behind an AI avatar that challenges student proposal 

Practitioners are actively involved in building part of the learning experience with faculty and may review work that students produce. For example, co-authoring a case study, co-designing an assessment rubric, validating an AI avatar’s knowledge base, or reviewing a bounded student deliverable. 

Take Part in an SMU Course

Tell us about your organisation and how you’d like to contribute. CTE will identify the courses and faculty it fits best and follow up with you.