Project Description

In this game, the students learn about what a competitive market is like, and how a company’s decisions impact its performance. The players should learn about the uncertainty and long duration implicit in the research and development of new technology and/or product, as well as the option and trade-off in investing in improving production efficiency.

Teaching Strategy

The game is played in class with each team being responsible for one company out of several developing the emerging technology of an alternate form of energy generation. These other competitors are programmed to act in pre-determined ways. Each team plays essentially with the system and does not interact with other such teams.

The game starts with several years of the company in existence, together with several other companies developing a slightly different form of the same emerging technologies. Before each ‘year’, the players decide on their market intelligence studies (products and how many units competitors sold in the previous year; projected growth in the next year) and product strategy (products to sell, product features and prices for the next year).

For access to the project, please contact CTE at cte [at] smu.edu.sg