Collecting Data
After crafting your research questions, you can start to think about how to collect data to address these questions.
Selecting individuals to study
Sampling is conducted when the population is too large for the research to be feasible. You should take into account practical considerations like time and cost when selecting individuals. Often, the selection criteria come down to the accessibility of subjects.
Statistically, the population is best represented when random sampling (as depicted above) is conducted. For example, choosing to sample only economics classes rather than spreading the sample throughout different disciplines might result in bias, where conclusions can only be applicable to SMU students studying economics.
Especially for quantitative data, a way to ensure that a population is represented well is to increase the sample size. The larger the sample size, the more confident you can be that their answers truly reflect the population. However, the sample size should still be realistic for your intended length of study.
For research involving human subjects, you need to seek approval from SMU IRB. Click here to find out more.
More Information
Gathering Information
When and how long to collect information
The duration and period of data collection largely depends on the type of information. For example, if you wish to undertake observation of classes, then you need to consider when classes are happening. This will likely happen over Spring and Fall where most undergraduate classes are taking place. If you plan to collect data over the Spring but there is a lack of data points or the researcher hopes to collect more samples and increase the rigour of the research, then the duration would naturally prolong.
There are 2 types of time frames - longitudinal and cross-sectional.
Aspect | longitudinal Data | Cross-sectional Data |
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Time frame | Collected over an extended period | Collected at a single point in time |
Sample | Same participants observed repeatedly | Different participants observed once |
Attrition | May suffer from participant dropout | No attrition issues |
Changes | Can track individual changes over time | Cannot track individual changes |
Causality | Better for inferring causal relationships | Limited in establishing causality |
Time effects | Can separate age and cohort effects | Cannot distinguish age from cohort effects |
Cost | Generally more expensive and time-consuming | Usually less expensive and quicker |
Example | Following a group's health over 10 years | Surveying different age groups once |
Overview of data collection methods
When deciding what data collection method to employ, it is crucial to think about what it is you are studying, who can provide the information you seek and where it might be ideal to encourage multiple perspectives. It can be helpful to keep track of one's thought process during this decision-making process to justify it.
Methodologies | Instruments |
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Quantitative
Qualitative
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* This list is not exhaustive |
Methodologies
Like everything else, the method of data collection should answer your research question(s). Do note that this list is not exhaustive. When looking at data collection methods, you may want to consider these methodologies that are common in educational research.
Expand each section to learn more.
What is experimental design? | |
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Experimental design is one of the traditional methods to carry out quantitative educational research. It has been used to establish a cause and effect between independent and dependent variables. This method might involve you attempting to ensure that all other variables remain constant to measure different outcomes caused by the variable. For example, you might want to investigate how a revamped curriculum might impact students' understanding towards other Southeast Asian states. |
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Because groups may have a different base starting point, you may want to adopt a pretest and post-test approach when conducting experimental design. In the pretest, you assess participants in your identified characteristic before you carry out your experiment and introduce changed variables. Post test involves measuring the same characteristics after change has been implemented. For example, if 2 classes are involved in the research, an understanding towards other Southeast Asian states in both classes is first measured before the different curriculums are implemented. It is also important to consider internal validity and external validity of your experiment. See more here for an explanation on internal and external validity. |
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More Detailed Guides
What is case study? | |
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Case study is an in-depth research method which sets clear boundaries to investigate an individual, group of people, organisation, or event. A case study is appropriate to analyse a single phenomenon together with its context and background. By the intent of your research, you can embark on different types of case studies with varying methods of inquiry and analysis. |
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To ensure the validity of conclusions, you should carry out triangulation of data, that is, using two or more forms of data collection tools/perspectives to understand the area of study. Case studies offer context-specific insights that cannot be generalised easily. Instead, they provide valuable understanding of complex situations. |
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What is design-based research? | |
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Design-based research (DBR) is a methodology that involves researchers developing a potential solution, based on theory or previous research, to an identified problem and testing it out. Once it is first piloted in a real-world setting, the solution is evaluated and tweaked based on feedback and then implemented to investigate the results. The cycle repeats. For example, you might identify a particular learning challenge faced by students and then design a potential “solution” to the problem in the form of instructional tools. DBR involves the contributions of participants in the process – from conception to evaluation and reflection. Rather than just a specific intervention to change the learning environment, a “design solution” is implemented as a larger scale change over a longer period that does not necessarily have to keep all the other variables constant like in an experiment. |
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DBR should be based on established learning theories, which guide the design of instructional tools and are refined throughout the research process. Research should directly address specific challenges, leading to tangible improvements in learning. DBR should also produce guiding principles for future instructional tool development and implementation to make it applicable across different educational settings. It is important that you carry out long-term, iterative experiments in classrooms to accurately assess the impact of instructional tools on student learning, providing a more comprehensive evaluation. |
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What is ethnographic research? | |
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Ethnographic research aims to describe what is happening in a particular setting and context, including participants’ perspectives on the events that are happening. Ethnographic research takes a holistic view of a social group by examining all events and phenomena occurring simultaneously. Direct observation and interviews are common data collection methods in ethnographic research, which is often conducted in classroom settings within educational research. |
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This method might be particularly relevant for researchers who are interested to immerse themselves in the learning environment. Because it portrays social groups in their natural situations, the research relies on heavy involvement and immersion into the culture, bringing personal experience as an important aspect of the research. It differs from merely observing and moves into a sphere where the researcher should actively be part of the community. Ethnography is particularly suited for exploratory research when you are not familiar with the education setting. For example, you might want to compare different universities, but you are not familiar with one of them. In this case, ethnographic research might be useful to learn more about it. In education research, ethnographic research projects tend to focus on institutional culture, teaching methods, or behaviours. |
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More Detailed Guides
What is mixed-method design? | |
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Mixed-method research design is a procedure that mixes both quantitative and qualitative methods. For example, a study looking into the impact of learning management systems could use surveys to measure quantitative data on students' use of these systems. At the same time, interviews or focus groups can provide qualitative data on students' experiences and opinions. |
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Mixed method design is useful when merely using one type of data is not sufficient to address the research question. You can leverage on the strengths of both quantitative and qualitative data, complementing each other in addressing your research question. When employing a mixed-method design, consider the following factors: the emphasis on quantitative versus qualitative data collection, the sequence in which the data are collected, whether you will combine the data in a single analysis or analyze them separately, and the timing for integrating the data. |
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What is action research design? | |
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Action research aims to address a real-life problem by formulating a concrete solution as part of the research process. For example, if researching how SMU can encourage students to take more interdisciplinary courses, you might use questionnaires and interviews with students, and gather their reflections from conversations with professors or peers. You could also consult personnel from other universities. This approach aims to develop practical solutions for exploration. There are two types of action research design: practical action research and participatory action research. Practical action research addresses immediate, micro-level problems within schools or classrooms, whereas participatory action research aims to contribute to broader societal changes. |
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Things to note | |
It is important to get participants' commitment throughout the process since continued engagement is crucial in action research design. Clearly outlining the problem definition is crucial. Without a thorough prior understanding and investigation, you might rely on incorrect assumptions or discover that the problem differs from your initial perception, particularly when collaborating with external stakeholders. Where possible, research existing theories to enhance your understanding and formulation of the research problem. It may be particularly useful to explore broader concepts, such as social behaviour and communication. |
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What is grounded theory? | |
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Grounded theory examines specific phenomena to develop new theories based on real-world data. Unlike traditional research, which starts with a hypothesis, grounded theory is inductive, meaning theories emerge from the data itself. You begin by collecting empirical data and then develop a theory grounded in these results. The process involves repeatedly collecting and analysing data until no new insights emerge. |
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Grounded theory is ideal when existing theories do not adequately address your research interests. Compared to other qualitative designs like ethnography or narrative research, grounded theory studies are more structured and scientific. They typically include a clear problem statement, methods, discussion, and results, presented in a third-person, objective tone. The conclusion of a grounded theory project should be a theory that abstracts the examined process. |
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What is discourse/narrative analysis? | |
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Discourse analysis is used to study and analyse language use, focusing on how and what is said. It examines texts, meanings, and inferences to understand the relationship between language and social constructs, revealing hidden motivations in both others and itself. In education research, discourse analysis involves analysing written, spoken, or visual texts to uncover underlying assumptions, ideologies, and power dynamics. This can include studying classroom interactions, educational policies, and curriculum materials to explore how different 'voices' in the text reflect relationships between the creator and the audience. |
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Data Collection Instruments
Within these methodologies, various data collection instruments are used, which can be broadly categorized into qualitative and quantitative methods. Some methods, such as questionnaires, can encompass both types of data.
Keep in mind that this list is not exhaustive and primarily covers methods for collecting primary data. It is often beneficial to complement primary data with secondary data, or vice versa.
Quantitative
Expand each section to learn more.
What are questionnaires? | |
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Questionnaires designed to collect quantitative data typically include questions that use Likert scales for ratings and rankings. For example, a study examining student preferences for online learning platforms might employ such scales. The numerical data collected is then analysed using statistical methods. |
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Things to note | |
Questionnaire design is crucial for ensuring the reliability of the data collected. Poorly designed questionnaires can lead to inaccurate data due to issues such as leading questions or ambiguous interpretations. Therefore, it is important to carefully consider factors such as the order of questions, phrasing and language, number of questions, and anonymity, as these can impact respondents and affect the validity of your results. When designing a questionnaire, plan ahead for the analysis, as different question types may yield different data scales (e.g., rating scales or ordinal data). This planning will influence whether you generate inferential or descriptive statistics. It is advisable to conduct a trial test of the questionnaire by distributing it to colleagues or subjects similar to your target population. Collecting feedback during this stage will help you refine and improve the questionnaire. |
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Within academia, there has been several frameworks that involves quantitative data collection which might be useful to your research. However, it is important to ensure that the instruments fit your research question and tweak it accordingly.
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Qualitative
Expand each section to learn more.
What are questionnaires? | |
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Questionnaires designed to collect qualitative data typically contain questions short-answer questions or open-ended questions. If your research requires qualitative data, it might be worth considering if interviews or focus groups might be a more appropriate means of collecting such data. Self-reporting questionnaires might not elicit the most insightful responses due to the inability to probe deeper, and low likelihood of participants typing or filling in complete answers. |
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Things to note | |
Questionnaire design is crucial for ensuring the reliability of the data collected. Poorly designed questionnaires can lead to inaccurate data due to issues such as leading questions or ambiguous interpretations. Therefore, it is important to carefully consider factors such as the order of questions, phrasing and language, number of questions, and anonymity, as these can impact respondents and affect the validity of your results. It is advisable to conduct a trial test of the questionnaire by distributing it to colleagues or subjects similar to your target population. Collecting feedback during this stage will help you refine and improve the questionnaire. |
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What is observation? | |
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Observational research involves systematically observe and record behaviours, actions, and phenomena as they naturally occur in their real-world settings, without interference or manipulation by the researcher. It captures authentic behaviours and contexts, making it a crucial method in understanding human behaviour in natural settings. Data collected can be qualitative (descriptive) and/or quantitative (numerical) depending on the research objectives. In some cases, participants may be aware of being observed, while in others, they may not be. |
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When carrying out observations, it is important to be aware of your own preconceptions to think about the data more objectively. It is good practice to record down your own thoughts, expectations and interpretation of what was happening and be conscious of your position as a researcher. Collecting observational data at different points of time of the data analysis stage might also be helpful in finding new perspectives and ideas. Depending on your needs and preferences, you can choose the level of structure for your observations. Having general guidelines, such as predetermined categories or checklists, can help you focus on specific behaviours or events. The strictness of these guidelines should align with whether you want a more systematic or flexible approach to data collection. Allowing some flexibility during observations can enable you to capture a broader range of behaviours, leading to richer and more descriptive data. |
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More Detailed Guides
What are interviews? | |
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Interviews involve conversation between the researcher and research participants. Depending on your research's needs, you can conduct individual or group interviews, online or in person. Interviews can be useful to follow up on answers from a preliminary survey or questionnaire. Interviews allow researchers to probe further to gain greater insights or clarify doubts. Because of the intimate nature of interviews, it is suitable for research involving potentially sensitive topics where a conversation is needed to tease out certain emotions of participants, and participants can feel more comfortable sharing information compared to entering it into a form. This might be a factor when considering whether to hold online or in-person interviews - it might be easier to pick out non-verbal cues in person rather than online, but the latter might pose a greater logistical challenge. In some cases, researchers like to include other non-verbal components (e.g sketch) to get a different, more in-depth understanding. By incorporating different forms of expressions, it might help participants formulate their opinions before speaking. |
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During group interviews, it might be important to restrict the number of participants to enable each participant to contribute meaningfully and avoid being dominated by strong individuals. It might be helpful to consider whether a focus group is also more suitable before conducting a group interview. If there is potential for sensitive disclosures, an interview might be the better choice to reduce desirability bias. As with the questionnaire, it is important to design questions appropriately and have an outline of topics to cover before going into an interview, while giving yourself space to be flexible during the interview. Carrying out mock interviews to test out the suitability and understanding of the questions crafted could be useful to refine questions. It is also important to factor time that is needed to transcribe interviews to conduct analysis. |
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What are focus group discussions? | |
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Focus group discussions yield a collective, rather than an individual view. Participants may interact with each other rather than directly with the researcher. Group dynamics are crucial for generating productive discussions about the research, and data may emerge from their interactions. Focus group discussions highlight differences in participants' attitudes and provide perspectives that differ from those gained through interviews. Participants may feel more comfortable sharing their views when discussing with others of similar demographics, such as students speaking with one another. |
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Managing focus groups might be challenging. It is hence important to determine the optimum size of the group and design of discussion topics. To avoid moderator bias, you must be mindful of asking leading questions or skewing discussion of a group towards one that elicits the expected response. Participants might not disclose their honest opinions in this case. Practicing facilitation skills is valuable before starting data collection through focus group discussions. Other factors like the familiarity you have with the participants might affect the study. For instance, participants might alter their responses due to their relationship with the researcher. Students may hesitate to express their true opinions if they have been taught by the researcher before or if they want to maintain a positive rapport. |
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More Detailed Guides
Instrument | Interview | Focus group discussions |
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Interactions | Between moderator and participant(s) | Between participant(s) |
Design | Designed to obtain straightforward answers | Designed to facilitate interaction |
Data | Direct question and answer, from one perspective |
Participants are involved in discussions and debate Paticipants may bounce ideas off each other and reflect Able to get a diversity of opinions |
Privacy / sense of safety | In-depth and privacy, participants might feel safer |
Possible concealment of data because of desirability bias and groupthink Different power relations between group members may affect discussion |
Practical considerations | Often lower cost and easier to schedule | Often higher cost due to larger number of people engaged, scheduling may be an issue. |
Related Resources
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